Aleksei Trudov's Substack
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How ecommerce will look in 25 years?
Futurists predicted Wikipedia, but missed SEO, clickbait and personalized ads. Ecommerce forecasts are making the same mistake.
Feb 20
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Aleksei Trudov
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Everything we know about traffic volume from AI chatbots is inherently incomplete
Which chatbot clicks are disappearing into “direct traffic”? A study.
Feb 16
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Aleksei Trudov
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How to count leads from search engines and AI chatbots in Google Analytics 4
The starting point for assessing the business impact of SEO, not just clicks
Feb 9
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Aleksei Trudov
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Why SEO results are frustratingly hard to measure and how to deal with it
How to squeeze SEO into familiar business thinking
Jan 30
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Aleksei Trudov
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When product gamification makes sense and when it's just roadmap deadweight
To avoid the deadweight, you need to recognize the two scenarios where gamification actually works and be suspicious of everything else.
Jan 27
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Aleksei Trudov
1
Three use cases modern LLMs are surprisingly terrible at
When you shouldn't expect any magic and have to work just like in the past century
Jan 22
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Aleksei Trudov
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The third element of being a boss
What it takes to be a real manager, not just a task-setter and motivator
Jan 4
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Aleksei Trudov
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A New Year’s resolution that survives reality
Five questions to replace wishful thinking with a real-world edge.
Dec 26, 2025
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Aleksei Trudov
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